AIGLE
THE BADMINTON PARTY
Aigle is a french iconic outdoor brand , well-known for its rubber boots since 1853.
However in France, it suffered from an aging image. The challenge was to refresh the perceptiono of Aigle.
It's the story of three youngs friends who decide to play badminton and to never let the shuttlecock touch the ground.
Our heroes will cross natural playgrounds as sea, countryside, forests, mountains, under rain, wind and snow.
Nothing will stop their game, except…
Director : Sean MEEHAN